Inspiration: Online Marketing Blog

The PeakRelevance Online Marketing Blog is your source of inspiration and know-how about content marketing and search engine optimization (SEO).

Evolution of SEO: 30 Years of Search Engines

Evolution of SEO: 30 Years of Search Engines

On the occasion of the 30th anniversary of the first search engine (Archie) in 2020, we are presenting an SEO special. For with the start of the search engines, the discipline of SEO was inevitably born. What has changed in the past three decades? How does successful...

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Successful B2B Content Marketing

Successful B2B Content Marketing

In one of my recent articles, I explained how you should better not position your company. This time I am on a constructive mission: in this article I will show you how to reach your target group as a B2B company with effective content marketing. Table of Contents...

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B2B Positioning | Best Company in the World

B2B Positioning | Best Company in the World

Do you want your company to disappear in the mass? Marketing messages are often quite egocentric - and completely uninspired. Almost every company claims to deliver the best quality at the best price and to respond flexibly to customer wishes. This B2B positioning (or...

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Irritating: Pop-ups and Layovers

Irritating: Pop-ups and Layovers

Surely you know the feeling: While surfing the web you came across an interesting, relevant article or blog post. Full of anticipation, you dive into the reading, literally soaking up the letters. "Brilliant, this is exactly what I was looking for" you gurgle to...

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