Are you a fan of slow websites? ...no? Neither are we. The same goes for all the other internet users. That's why we want to give you 5 tips on how you can improve your website's performance. Table of Contents Why is Website Performance so Important?Tip 1: Optimize...

You want to optimize your website for Google? In this article you will learn how search engine optimization works and what to look out for. Table of Contents Why You Should Optimize Your Website for GoogleTip 1: Use the Right KeywordsTip 2: Offer Relevant and Useful...

On the occasion of the 30th anniversary of the first search engine (Archie) in 2020, we are presenting an SEO special. For with the start of the search engines, the discipline of SEO was inevitably born. What has changed in the past three decades? How does successful...

In one of my recent articles, I explained how you should better not position your company. This time I am on a constructive mission: in this article I will show you how to reach your target group as a B2B company with effective content marketing. Table of Contents...

Do you want your company to disappear in the mass? Marketing messages are often quite egocentric - and completely uninspired. Almost every company claims to deliver the best quality at the best price and to respond flexibly to customer wishes. This B2B positioning (or...

Surely you know the feeling: While surfing the web you came across an interesting, relevant article or blog post. Full of anticipation, you dive into the reading, literally soaking up the letters. "Brilliant, this is exactly what I was looking for" you gurgle to...